Give Your Toddler the Emotional Tools Most Adults Wish They Had Growing Up
These tools and this approach come from years of watching preschoolers build and lose emotional confidence depending on how adults respond.
🎉 Pre-order now at $85 and save $40 — price increases to $125 at launch. Ships Summer 2026.
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🎉 Pre-order now at $85 and save $40 — price increases to $125 at launch. Ships Summer 2026. 〰️
“I tried everything to get my daughter to understand why mommy needed work time. One suggestion from Benju — a visual timer — changed everything. She went from constant interruptions to waiting patiently. A few weeks later, I pre-ordered the full kit. I needed this yesterday.”
— JENNA, MOM AND FELLOW ENTREPRENEUR · PRE-ORDER CUSTOMER
🎓
Educator Designed
Built by a preschool teacher and child-development expert - not a toy company.
🔬
Research Backed
You help them put words to the feeling. Not to fix it. Not to rush past it. To show them their emotions have language and deserve space.
❤️
Family Tested
Real families. Real toddlers. Real results in five minutes a day.
Full Home SEL Kit
MOST COMPLETE
Everything your family needs to build emotional intelligence — ready to use the day it arrives.
Most toddler behavior problems are not behavior problems. They are communication problems. A child who cannot name what they feel will act it out instead. This kit gives your child the language, the tools and the daily framework to start communicating before the meltdown — not after.
WHAT'S INSIDE
✓ Emotion Flashcard Deck — 18 double-sided cards sized for toddler hands with feelings and body cues
✓ Magnetic Mood Board — daily check-in tool with body outline, mood tracker and feeling strips
✓ Visual Timer — teaches patience and transition management from 30 months
✓ Pinwheel Breathing Tool — introduced at 24 months, used through 48 months
✓ Star Squeeze Ball — physical regulation for 30 to 36 months
✓ Pop Tubes — tactile regulation tool introduced at 24 months
✓ Crinkle Square — sensory regulation for 18 to 24 months
✓ Color Sorting Toy — cognitive regulation for 36 to 48 months
✓ Calm-Down Cards — coping strategy reference for all stages
✓ Peace Corner Cards — parent guide for building your child's calm space
✓ SEL Activity Book — milestone checklist, age-specific activities, 5-minute options, progress trackers
✓ Storage box to keep everything organized and accessible
DEVELOPMENTAL STAGES
Every regulation tool in this kit is matched to your child's exact developmental stage — not a one-size-fits-all approach. Use the milestone checklist inside the activity book to find your starting point before you begin.24–30 months → Pop Tubes + Pinwheel
36–48 months → Color Sorting Toy
"I watched a three-year-old use the emotion cards to tell his dad, 'I feel frustrated because I wanted more time,' instead of throwing the toy across the room. That is what this kit makes possible. Clear voice instead of big reaction."
-Benju Kakar, SEL Expert & Founder
$85
$125
SAVE $40
30–36 months → Stress Ball + Visual Timer
18–24 months → Crinkle Square
Pre-order price — increases to $125 at launch · Ships Summer 2026
BUDGET FRIENDLY
Feelings First: DIY Home Kit
Same identity-first framework. You assemble the tools yourself.
Everything in the Full Kit — the curriculum, the guidebook, the framework — delivered digitally so you can print and assemble the physical tools at home.
Perfect for families who enjoy hands-on projects or want to start at a lower price point. Most families spend $20 to $30 on supplies from the included list.
PRICE: $20
START SMALL
Mini Kits - Start With One Tool
Not ready for the full system? Start with one piece and build from there.
Every mini kit uses the same identity-first framework. You get the core tool, the instructions, and the framework to use it — without committing to the full system yet.
AVAILABLE MINI KITS:
START WITH EMOTIONAL LANGUAGE:
Emotion Card Deck — $29
30 cards with feelings and body cues. Helps your child name what they feel before it becomes a behavior.
ADD REGULATION:
Mood Board — $65
Visual daily check-in tool. Shows your child how they move from overwhelmed to calm in real time. Includes board, strips and magnets.
BUILD SELF-ADVOCACY:
Calming Tools Bundle — $34
Pinwheel, sensory items and regulation guide. Gives your child something to reach for when words are not enough yet.
LEARN THE FRAMEWORK:
Parent Starter Guide — $19
Digital guidebook with the identity-first approach and 10 activities to start today. Shows you how to respond in ways that build voice instead of stopping behavior.
From $19
DEVELOPMENTALLY STAGED
Every tool matched to your child's exact stage
🌿
18–24 Months
Crinkle Square
Sensory exploration + calming
🌈
24–30 Months
Pop Tubes + Pinwheel
Tactile regulation + breathing
⭐
30–36 Months
Stress Ball + Timer
Physical regulation + patience
🦚
36–48 Months
Color Sorting Toy
Cognitive regulation + focus
A Closer Look at What Is Inside
The Emotion Flashcards
18 cards sized for toddler hands.
Each card shows a feeling and the body cue that goes with it — so your child learns to connect what they see on the card to what they feel inside. Works for children at every stage from 18 to 48 months.
The Mood Board
Your child's daily emotional check-in.
Three sections — today's feeling, how it shifts across the day, and where they feel it in their body. Teaches children that feelings are not fixed, feelings change, and that is completely okay. Introduced at 18 months. Used through 48 months.
The SEL Activity Book
Milestone checklist to find your starting point. Age-specific activities across all four developmental stages. Five-minute options for busy days. Progress trackers after each stage so you can see your child growing emotionally over time.
Calming Tools
Sensory and regulation tools matched to your child's developmental stage. Gives them something to reach for when their body feels too big for the moment.
Visual Routine Tools
Help children anticipate transitions and advocate for themselves during daily moments like bedtime, leaving the park, and getting ready. Teaches them that what comes next is predictable and safe.
The Parent Guidebook
60+ pages of how to use every tool in real moments. Explains the why behind each piece and how it builds your child's identity over time.
1
Notice the moment
Your child is overwhelmed. Frustrated. Pulling away. Saying no. This is not bad behavior. This is information.
2
Name what they feel
You help them put words to the feeling. Not to fix it. Not to rush past it. To show them their emotions have language and deserve space.
3
Process and move forward
They learn how their body calms. What helps them regulate. How to ask for what they need. This is how boundaries start.
Questions About the Kits
What ages are these kits designed for?
Our SEL kits are designed for children ages 18 to 48 months. Each regulation tool in the kit is matched to a specific developmental stage within that window. The included milestone checklist helps you identify exactly where your child is before you begin so you always start at the right place.
Can siblings share one kit?
Absolutely. Our kits work beautifully for families with multiple children across the 18 to 48-month range. Older children often love helping younger ones with the activities, and the milestone checklist helps you adapt each activity to where each child is developmentally.
How much time do I need to use these daily?
Five minutes a day is enough. Our activities are designed to fit into moments you already have — morning routines, car rides, mealtimes, bedtime. You do not need to set aside special SEL time to see results. Consistency matters more than duration.
When does the kit ship?
The Full Home Kit ships Summer 2026. Pre-ordering now locks in your $85 price before it increases to $125 at launch.
What if the kit does not work for my family?
Add your refund/exchange policy here — even a 30-day satisfaction guarantee will significantly increase conversion. Strongly recommend adding one.
Is this backed by research?
Every tool and activity in the kit is aligned with child development research on the 18 to 48 month window — the most critical period for social-emotional learning according to Harvard's Center on the Developing Child. The curriculum was designed by a preschool teacher and child development expert with years of classroom experience.
These Early Years Are Not Practice. They Are the Foundation.
Give your child the emotional voice most adults spend decades trying to find.
Price increases to $125 at launch · Ships Summer 2026
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