We believe every child deserves to grow up feeling understood, confident, and emotionally equipped for life's adventures. That's why we create research-based SEL tools that make emotional learning natural, joyful, and accessible for families everywhere.
SEL belongs at the center of early childhood— at home and at school.
Heart-Centered
Home-First
Family-Focused
Why I Started Heartfelt Primary
As an educator, I watched too many children struggle to express their big feelings. I saw families wanting to help but not knowing where to start. Traditional SEL resources felt either too clinical or too complicated for busy parents to use at home.
That's when I realized: families needed SEL tools designed specifically for home life—simple enough for everyday moments, research-based enough to truly work, and joyful enough that kids would actually want to engage. Heartfelt Primary was born from this vision of making emotional learning accessible, practical, and fun for every family.
"Every child deserves to feel understood and emotionally equipped for life's adventures."
What Makes Us Different
Home-First Design
Created specifically for family life—not classroom adaptations. Every activity fits naturally into your daily routines.
Parent-Friendly Instructions
Clear, simple guidance that makes sense to busy parents—no teaching degree required. You've got this!
Inclusive Visuals
Diverse, welcoming imagery that helps every child see themselves reflected and valued in their learning materials.
Playful & Durable
High-quality materials and printables designed to withstand little hands and big emotions— built for real family life.